What do you get when you combine a gorilla, a drum set and Phil Collins?

With some inspiration you could end up with one of the most inventive, fun and non-invasive ads that may ever have existed. Cadbury, the UK chocolate company, took it upon themselves to create a ‘commercial’ featuring only those elements for the sole purpose of making you smile. It’s an admirable goal.

The ad can be seen at a Glass and a Half Full Productions, a production company put together by Cadbury for the purpose of spreading joy. The name is a reference to the glass and a half of milk than can be found in each Cadbury’s milk chocolate bar. This appears to be the cohesive theme of their overall campaign.

Watch the High Quality version or check it out on YouTube. If you’re wondering about how this amazing commercial was conceived you should read the video transcript.

– chris