Archive for the 'creative' Category

Hotel Chevalier: A New Era of Promotion.

September 26, 2007

 Hotel Chevalier

Wes Anderson’s new feature film, The Darjeeling Limited, is opening in theaters in a couple of weeks. In anticipation, Hotel Chevalier, a 13 minute prelude starring Jason Schwartzman and Natalie Portman, has been released onto iTunes for all to enjoy.

Previously, Hotel Chevalier was being screened with The Darjeeling Limited as it played film festivals. It has now been released for free on the web only through iTunes. It may mark the first time that a potential opening scene has been aired on the internet before a big screen.

Wes Anderson, shot the film using his own money and only later decided to incorporate one of the characters into The Darjeeling Limited. Hotel Chevalier is the backstory of one of Darjeeling’s main characters played by Jason Schwartzman.

It’ll be interesting to see just how much attetion Hotel Chevalier gets in the next couple of weeks. Given that it includes Natalie Portman’s first nude scene, it will probably help to expose an incredible amount of people to the characters in Darjeeling before the release. Let’s see if Wes Anderson has found a new way to bolster his opening weekend numbers. It’ll be fascinating either way!
Watch Hotel Chevalier,  the trailer for The Darjeeling Limited and checkout the official site.
– Chris

What do you get when you combine a gorilla, a drum set and Phil Collins?

September 5, 2007

Cadbury 1
With some inspiration you could end up with one of the most inventive, fun and non-invasive ads that may ever have existed. Cadbury, the UK chocolate company, took it upon themselves to create a ‘commercial’ featuring only those elements for the sole purpose of making you smile. It’s an admirable goal.
Cadbury 2
The ad can be seen at a Glass and a Half Full Productions, a production company put together by Cadbury for the purpose of spreading joy. The name is a reference to the glass and a half of milk than can be found in each Cadbury’s milk chocolate bar. This appears to be the cohesive theme of their overall campaign.

Watch the High Quality version or check it out on YouTube. If you’re wondering about how this amazing commercial was conceived you should read the video transcript.
Cadbury 3
– chris

Stunning Ikea Ad

August 28, 2007

Thurah 1

Looking for some touching advertainment? Time to check out Martin De Thurah’s beautiful ad for Ikea that was recently featured by the good people at Coudal.

Martin de Thurah has done an amazing job of portraying the ideals and mission of Ikea with a broad and powerful stroke. Ikea as a brand brings to mind sleek composite wood furnishings that are applicable to a wide audience of folks.

Thurah 2
De Thurah’s commercial reminds us that it doesn’t matter what type of dwelling we live in just as long as it’s a home. It’s nice to have a message with such a broad appeal and in this case it feels genuine.

Watch it now. Need more Martin De Thurah? Check out the rest of his directing portfolio.

– chris

p.s. I’ll be doing my best to post more often than I have been in the last week. Thanks for all the comments and emails!

Facebook Diaries Launches

August 16, 2007

Facebook

Buckle yourself in, Facebook has released Facebook Diaries, an “actual reality” show featuring user-submitted video edited by experienced producers. The show clocks in at the traditional 21 minute mark and will be distributed on the web and on Comcast.

Personally, I found the show to be bit boring, a little cheesy and a little heavy handed, but it did feel surprisingly honest. Of course it’s an impressive feat of editing, direction and let’s be honest here, logging.

I’d venture that this is the first time that a show made this way will be hitting the airwaves and for that reason alone you should make note of it.

To check it out on facebook you’ll need a facebook account. You can also see it at ziddio.com, their distribution partner in this one.

– chris

(via NewTeeVee)

The 12 Kinds of Ads

July 30, 2007

Cavemen

Slate has put together a comprehensive guide to The 12 Kinds of Ads that comprise the gamut of television commercials. It’s a really informative collection of Ads for anyone looking to get a handle on how the media is addressing them.

Start your Monday off fresh and check out The 12 Kinds of Ads so that you can begin to appreciate all those ‘subtle’ cues that have been affecting your shopping habits for the last couple of years.

Here’s a great example of Slate’s analysis:

The 10th format is “associated user imagery”: The advertiser showcases the type of people it hopes you’ll associate with the product. Often these will be hip, funny, or good-looking people. But sometimes the associated users are goofy or geeky—it depends on the target market.

This Nike spot is one of my favorite ads ever. I love its brilliant editing (watch the cuts accelerate), its ass-kicking AC/DC track (I air-drum each time I hear it), and its inspirational vibe (it makes me want to just, I don’t know … do it). It’s also classic associated user imagery. Who wears Nike? Dedicated, hardworking athletes, like Tom Brady, Alex Rodriguez, that kid practicing soccer, and that gray-haired jogger lady. Those sprinkled shots of everyday people are key to the ad’s genius. In some ads, we just see the star jocks on screen and are expected to make the associative leap on our own. (Hey, I’ll be like Tom Brady if I buy Nike stuff.) This ad helps make the leap for us.

Here’s the ad:

Check out Slate’s in-depth slide show for all the ads!

– chris

Kanye West’s Unique Music Video

July 26, 2007

Zach1

Well, we’re back it at it. Rejuvenated and ramping up to full speed once again. I thought I’d start things off with this stunning music video for Kanye West’s new single Can’t Tell Me Nothing I don’t talk about Hip Hop videos often because of their cookie-cutter nature, but Can’t Tell Me Nothing is unlike any other Hip Hop vid you’ve ever seen.

Stronger was envisioned by Zack Galifianakis at the surprising urging of Kanye himself and shockingly it is NOT the official video. Think Galifianakis lip-syncing to Kanye in cornfields at sunset.

You must watch this now.
Zach2

Glad to be back!
– chris

Update: Turns out this bad boy isn’t the official vid and in fact, I mislabeled the song title. Ahh… the misinformation of blogs. Thanks Reece! Official vid here.

(via BoingBoing)

Branding in a Barcode

June 22, 2007

Barcode

GOOD Magazine continues to find innovative and meaningful ways to display data. This branding graph is no exception. They’ve taken the barcode, the universal identifier, and cut it up to display the advertising expenditures of some of the worlds largest companies.

The barcode is arranged, left to right,  from highest percentage of total expenditures spent on advertising to lowest. To see the barcode’s key and truly appreciate the meaning of the graph, head to GOOD.

Barcode Key

– chris

Real Time Ad Changes on MTV

June 20, 2007

 MTV

AdAge is reporting that MTV has just inked a deal with Visible World, a company that allows custom fitted ads to be placed in real time. That is to say, an advertiser can change an ad 5 minutes before it airs to reflect the recent developments of a live broadcast or anything else they want.

This technology brings with it the possibility of intriguing interactions between advertiser and consumer. The ads could change dramatically from commercial break to commercial break. A well designed campaign could even help to stop the ‘dreaded’ Tivo take-over. I’m sure Fallon Worldwide could think of something even more effective than their incredibly successful Buddy Lee Control Freak.

As the good people at Unbeige point out, “The question, of course, becomes: does this mean a lot, lot, lot more money for ad agencies if they’re going to have to start creating 15 spots for every :30 buy? And it also seems like potentially great news for production companies.”

Sounds good to me.  Time to contact your local ad agency and let them know why you’re the production company they should choose for all their new commercials. Money in the bank.

Read the AdAge article, take a look at Unbeige’s thoughts and then head to Fallon Worldwide’s website. Check out their work on Buddy Lee and the BMW films if you’ve got time.

– chris

Killer Little Planets from Daily Dose of Imagery

June 20, 2007

King’s College Circle

Daily Dose of Imagery, the unbelievably good photoblog of Sam Javanrouh, continues to impress me. I’ve covered his blog before, but this morning’s image begs to be talked about.

Javanrouh decided to make today’s photo a little planet done in the style made popular by Seb Przd of Flickr fame. Javanrouh choose King’s College Circle at the University of Toronto as the subject for his first public “little planet.”

It’s a great photo to compliment such an interesting concept. It doesn’t have the eye-popping colors I’m used to with Javanrouh’s work (example below) but given the response he’s already getting from the community I’m sure there will be more little planets to come.

Blue Bike Tiles

Go to Daily Dose of Imagery to get lost in a sea of stunning work.

– chris

A quick note on feeds.

June 20, 2007

As some of you have noticed, the Tropist Weblog is hosted on a wordpress.com hosting solution. WordPress has recently decided to disable our ability to track how many users are subscribed to the blog using their built-in feed. Eventually we’ll be migrating over to our own hosted solution, at which point this won’t be an issue.

For now we’d appreciate it if you could make sure that your subscription is going through our FeedBurner feed, which is http://feeds.feedburner.com/Tropist, so that we can have an accurate head count on the number of all you great subscribers out there. If you’re on the blog itself just make sure you click the large RSS button on the left instead of the one in the URL bar and you should be all good.

Thanks!
Chris

http://feeds.feedburner.com/Tropist