Archive for the 'viral' Category

Hotel Chevalier: A New Era of Promotion.

September 26, 2007

 Hotel Chevalier

Wes Anderson’s new feature film, The Darjeeling Limited, is opening in theaters in a couple of weeks. In anticipation, Hotel Chevalier, a 13 minute prelude starring Jason Schwartzman and Natalie Portman, has been released onto iTunes for all to enjoy.

Previously, Hotel Chevalier was being screened with The Darjeeling Limited as it played film festivals. It has now been released for free on the web only through iTunes. It may mark the first time that a potential opening scene has been aired on the internet before a big screen.

Wes Anderson, shot the film using his own money and only later decided to incorporate one of the characters into The Darjeeling Limited. Hotel Chevalier is the backstory of one of Darjeeling’s main characters played by Jason Schwartzman.

It’ll be interesting to see just how much attetion Hotel Chevalier gets in the next couple of weeks. Given that it includes Natalie Portman’s first nude scene, it will probably help to expose an incredible amount of people to the characters in Darjeeling before the release. Let’s see if Wes Anderson has found a new way to bolster his opening weekend numbers. It’ll be fascinating either way!
Watch Hotel Chevalier,  the trailer for The Darjeeling Limited and checkout the official site.
– Chris

Advertainment: Toyota’s Trick

August 7, 2007

 Toyota

I really like this little Toyota commercial that’s been making the rounds. It’s a nice play off of a well-worn concept.  Two men need to decide whether or not to pick up an attractive female flagging them for help. It seems like a no-brainer… until they get a closer look.

It turns out Toyota owners are quite intuitive.

Watch it.

– chris

Advertainment: A Mexican Mortuary Viral Hit

August 2, 2007

Falling

This morning I came across a great viral ad for a Mexican funeral home. I know what you’re thinking, “I’m tired of seeing Mexican mortuary ads why is he featuring yet another?” Well, because this ad is just too good to pass up.

It has all the great elements of a good viral: ‘realistic’ camerawork, grainy shots and fast suspenseful action. This is one you’ll be passing around the office.

From what I can tell their slogan is “not everyone can’t be this lucky.”

Watch it.

– chris

(via CultureBuzz)