Archive for the 'advertising' Category

Hotel Chevalier: A New Era of Promotion.

September 26, 2007

 Hotel Chevalier

Wes Anderson’s new feature film, The Darjeeling Limited, is opening in theaters in a couple of weeks. In anticipation, Hotel Chevalier, a 13 minute prelude starring Jason Schwartzman and Natalie Portman, has been released onto iTunes for all to enjoy.

Previously, Hotel Chevalier was being screened with The Darjeeling Limited as it played film festivals. It has now been released for free on the web only through iTunes. It may mark the first time that a potential opening scene has been aired on the internet before a big screen.

Wes Anderson, shot the film using his own money and only later decided to incorporate one of the characters into The Darjeeling Limited. Hotel Chevalier is the backstory of one of Darjeeling’s main characters played by Jason Schwartzman.

It’ll be interesting to see just how much attetion Hotel Chevalier gets in the next couple of weeks. Given that it includes Natalie Portman’s first nude scene, it will probably help to expose an incredible amount of people to the characters in Darjeeling before the release. Let’s see if Wes Anderson has found a new way to bolster his opening weekend numbers. It’ll be fascinating either way!
Watch Hotel Chevalier,  the trailer for The Darjeeling Limited and checkout the official site.
– Chris


What do you get when you combine a gorilla, a drum set and Phil Collins?

September 5, 2007

Cadbury 1
With some inspiration you could end up with one of the most inventive, fun and non-invasive ads that may ever have existed. Cadbury, the UK chocolate company, took it upon themselves to create a ‘commercial’ featuring only those elements for the sole purpose of making you smile. It’s an admirable goal.
Cadbury 2
The ad can be seen at a Glass and a Half Full Productions, a production company put together by Cadbury for the purpose of spreading joy. The name is a reference to the glass and a half of milk than can be found in each Cadbury’s milk chocolate bar. This appears to be the cohesive theme of their overall campaign.

Watch the High Quality version or check it out on YouTube. If you’re wondering about how this amazing commercial was conceived you should read the video transcript.
Cadbury 3
– chris

Stunning Ikea Ad

August 28, 2007

Thurah 1

Looking for some touching advertainment? Time to check out Martin De Thurah’s beautiful ad for Ikea that was recently featured by the good people at Coudal.

Martin de Thurah has done an amazing job of portraying the ideals and mission of Ikea with a broad and powerful stroke. Ikea as a brand brings to mind sleek composite wood furnishings that are applicable to a wide audience of folks.

Thurah 2
De Thurah’s commercial reminds us that it doesn’t matter what type of dwelling we live in just as long as it’s a home. It’s nice to have a message with such a broad appeal and in this case it feels genuine.

Watch it now. Need more Martin De Thurah? Check out the rest of his directing portfolio.

– chris

p.s. I’ll be doing my best to post more often than I have been in the last week. Thanks for all the comments and emails!

Shade Running

August 13, 2007

 Shade Running

Here’s a great ad from Nike that has really been resonating with me given the weather in the North East this summer. The ad’s effects were done by Method Studios, a California-based effects house, that also happens to be hiring for all you job hunters out there.

The ad is called Shade Running it is a great example of a simple concept executed very well. You don’t have to be a runner to appreciate a good bit of shade on a hot summers day.

Watch it on YouTube or head to Method Studios official site to see it in higher quality.

– chris

(via CultureBuzz)

Advertainment: Toyota’s Trick

August 7, 2007


I really like this little Toyota commercial that’s been making the rounds. It’s a nice play off of a well-worn concept.  Two men need to decide whether or not to pick up an attractive female flagging them for help. It seems like a no-brainer… until they get a closer look.

It turns out Toyota owners are quite intuitive.

Watch it.

– chris

Sehsucht’s Stunning Motion Graphics

August 6, 2007


Sehsucht a Hamburg-based studio has created one of the elegant and beautiful pieces of motion-graphics I’ve ever seen. Their results features exquisite in-camera effects highlighting a mixture of ink and water, paced to classical music.


This ad will raise your heart-rate and have you ready to jam on classical music for the rest of the afternoon. Sehsucht mixed in-camera effects and cg in a way that will leave your head spinning.

You can watch it small on their official site or download the high resolution version (highly recommended!).

– chris

(via Motionographer)

Advertainment: A Mexican Mortuary Viral Hit

August 2, 2007


This morning I came across a great viral ad for a Mexican funeral home. I know what you’re thinking, “I’m tired of seeing Mexican mortuary ads why is he featuring yet another?” Well, because this ad is just too good to pass up.

It has all the great elements of a good viral: ‘realistic’ camerawork, grainy shots and fast suspenseful action. This is one you’ll be passing around the office.

From what I can tell their slogan is “not everyone can’t be this lucky.”

Watch it.

– chris

(via CultureBuzz)

The 12 Kinds of Ads

July 30, 2007


Slate has put together a comprehensive guide to The 12 Kinds of Ads that comprise the gamut of television commercials. It’s a really informative collection of Ads for anyone looking to get a handle on how the media is addressing them.

Start your Monday off fresh and check out The 12 Kinds of Ads so that you can begin to appreciate all those ‘subtle’ cues that have been affecting your shopping habits for the last couple of years.

Here’s a great example of Slate’s analysis:

The 10th format is “associated user imagery”: The advertiser showcases the type of people it hopes you’ll associate with the product. Often these will be hip, funny, or good-looking people. But sometimes the associated users are goofy or geeky—it depends on the target market.

This Nike spot is one of my favorite ads ever. I love its brilliant editing (watch the cuts accelerate), its ass-kicking AC/DC track (I air-drum each time I hear it), and its inspirational vibe (it makes me want to just, I don’t know … do it). It’s also classic associated user imagery. Who wears Nike? Dedicated, hardworking athletes, like Tom Brady, Alex Rodriguez, that kid practicing soccer, and that gray-haired jogger lady. Those sprinkled shots of everyday people are key to the ad’s genius. In some ads, we just see the star jocks on screen and are expected to make the associative leap on our own. (Hey, I’ll be like Tom Brady if I buy Nike stuff.) This ad helps make the leap for us.

Here’s the ad:

Check out Slate’s in-depth slide show for all the ads!

– chris

Kanye West’s Unique Music Video

July 26, 2007


Well, we’re back it at it. Rejuvenated and ramping up to full speed once again. I thought I’d start things off with this stunning music video for Kanye West’s new single Can’t Tell Me Nothing I don’t talk about Hip Hop videos often because of their cookie-cutter nature, but Can’t Tell Me Nothing is unlike any other Hip Hop vid you’ve ever seen.

Stronger was envisioned by Zack Galifianakis at the surprising urging of Kanye himself and shockingly it is NOT the official video. Think Galifianakis lip-syncing to Kanye in cornfields at sunset.

You must watch this now.

Glad to be back!
– chris

Update: Turns out this bad boy isn’t the official vid and in fact, I mislabeled the song title. Ahh… the misinformation of blogs. Thanks Reece! Official vid here.

(via BoingBoing)

Advertainment: The Wind

July 9, 2007

The Wind

The Power of Wind is an amazing commercial. It’s smart, funny and poignant. The creators took an excellent concept and executed it to perfection. You’ll probably want to watch this one twice through.

I won’t ruin the fun, so go ahead and watch it now.

The Power of Wind won the prestigious best film advertising spot at the International Advertising Festival in Cannes. To learn more about the ad check out Epuron’s official site.

– chris