Martin de Thurah has done an amazing job of portraying the ideals and mission of Ikea with a broad and powerful stroke. Ikea as a brand brings to mind sleek composite wood furnishings that are applicable to a wide audience of folks.
De Thurah’s commercial reminds us that it doesn’t matter what type of dwelling we live in just as long as it’s a home. It’s nice to have a message with such a broad appeal and in this case it feels genuine.
p.s. I’ll be doing my best to post more often than I have been in the last week. Thanks for all the comments and emails!