Archive for August, 2007

Stunning Ikea Ad

August 28, 2007

Thurah 1

Looking for some touching advertainment? Time to check out Martin De Thurah’s beautiful ad for Ikea that was recently featured by the good people at Coudal.

Martin de Thurah has done an amazing job of portraying the ideals and mission of Ikea with a broad and powerful stroke. Ikea as a brand brings to mind sleek composite wood furnishings that are applicable to a wide audience of folks.

Thurah 2
De Thurah’s commercial reminds us that it doesn’t matter what type of dwelling we live in just as long as it’s a home. It’s nice to have a message with such a broad appeal and in this case it feels genuine.

Watch it now. Need more Martin De Thurah? Check out the rest of his directing portfolio.

– chris

p.s. I’ll be doing my best to post more often than I have been in the last week. Thanks for all the comments and emails!

Portfolio: Filippa Smedhagend Sund’s Innovative Style

August 17, 2007

Filippa1

Wow. The portfolio for make-up artist Filippa Smedhagend Sund features one of the most innovative and stunning interfaces I’ve ever seen. Filippa’s work is showcased in unbelievable gorgeous photos and an incredibly unique interface.

Filippa 2

Using Filippa’s portfolio is as simple as grab-and-pull with your mouse. In an instant you’ll see how engaging and effective it is to interact with photos in this way. The website was designed in Flash by Mocoro, a Berlin-based web design shop. Check them out for other innovative designs.

Filippa 3

Now go and spend some time with Filippa Smedhagend Sund’s work.

– chris

Facebook Diaries Launches

August 16, 2007

Facebook

Buckle yourself in, Facebook has released Facebook Diaries, an “actual reality” show featuring user-submitted video edited by experienced producers. The show clocks in at the traditional 21 minute mark and will be distributed on the web and on Comcast.

Personally, I found the show to be bit boring, a little cheesy and a little heavy handed, but it did feel surprisingly honest. Of course it’s an impressive feat of editing, direction and let’s be honest here, logging.

I’d venture that this is the first time that a show made this way will be hitting the airwaves and for that reason alone you should make note of it.

To check it out on facebook you’ll need a facebook account. You can also see it at ziddio.com, their distribution partner in this one.

– chris

(via NewTeeVee)

Shade Running

August 13, 2007

 Shade Running

Here’s a great ad from Nike that has really been resonating with me given the weather in the North East this summer. The ad’s effects were done by Method Studios, a California-based effects house, that also happens to be hiring for all you job hunters out there.

The ad is called Shade Running it is a great example of a simple concept executed very well. You don’t have to be a runner to appreciate a good bit of shade on a hot summers day.

Watch it on YouTube or head to Method Studios official site to see it in higher quality.

– chris

(via CultureBuzz)

Great Northern’s Home

August 8, 2007

Home 1

It’s no secret that I’m a fan of innovative music videos. But it’s not everyday that I watch a music video for a band that does it’s job so well that I find myself instantly trying to buy the album. This morning I came across a video for the band Great Northern called Home that did exactly that.

The video features some slick motion graphics and compositing work, layered around the band in a Modest Mouse – Float On style. This style has become a bit commonplace but in this case the synergy of the music and the effects result in a really strong video.
Home 2
Watch it in low or high resolution. Check out this hype machine playlist for a more Great Northern.

– chris

(via No Fat Clips!)

Advertainment: Toyota’s Trick

August 7, 2007

 Toyota

I really like this little Toyota commercial that’s been making the rounds. It’s a nice play off of a well-worn concept.  Two men need to decide whether or not to pick up an attractive female flagging them for help. It seems like a no-brainer… until they get a closer look.

It turns out Toyota owners are quite intuitive.

Watch it.

– chris

Sehsucht’s Stunning Motion Graphics

August 6, 2007

Selsucht1

Sehsucht a Hamburg-based studio has created one of the elegant and beautiful pieces of motion-graphics I’ve ever seen. Their results features exquisite in-camera effects highlighting a mixture of ink and water, paced to classical music.

Selsucht2

This ad will raise your heart-rate and have you ready to jam on classical music for the rest of the afternoon. Sehsucht mixed in-camera effects and cg in a way that will leave your head spinning.

You can watch it small on their official site or download the high resolution version (highly recommended!).

– chris

(via Motionographer)

Advertainment: A Mexican Mortuary Viral Hit

August 2, 2007

Falling

This morning I came across a great viral ad for a Mexican funeral home. I know what you’re thinking, “I’m tired of seeing Mexican mortuary ads why is he featuring yet another?” Well, because this ad is just too good to pass up.

It has all the great elements of a good viral: ‘realistic’ camerawork, grainy shots and fast suspenseful action. This is one you’ll be passing around the office.

From what I can tell their slogan is “not everyone can’t be this lucky.”

Watch it.

– chris

(via CultureBuzz)