Archive for the 'interview' Category

JibJab Creator on Online Audience Building

June 25, 2007

This Land

Diane Kristine, a writer for Blog Critics magazine, recently chatted with Gregg Spiridellis, one of the creators of JibJab, about his experience growing a successful web entertainment brand.

Spiridellis has some unique insight into creating video on the web as he’s been doing it longer than pretty much anyone. In 1999 Spirdiellis and his brother started JibJab, fronting the costs themselves years before web video was part of ‘proven’ business model. After surviving the dot com burst, they forged ahead until success found them in 2004 with the release of This Land. This Land, a political short released during the 2004 elections, was seen 80 million times over the course of a couple months.

From the interview:

Working in Los Angeles, the brothers are confronted by the reality of a system of agents, managers, executives, and lawyers that was designed long before anyone thought of the Internet, never mind creating video content for it.

“It’s so hard to get anything done,” Spiridellis complains. “The whole system was created to produce a small number of really big investment productions, but with the web you’ve got to be able to produce a very big number of small productions.”

Check out BlogCritics to peruse the whole article. Head to JibJab if you’ve got a few hours to spare.

– chris

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Candid Interview with Michel Gondry

May 11, 2007

Gondry

Pixelsurgeon has a great candid interview with Michel Gondry. They cover Gondry’s inspirations for Science of Sleep , his animation style and his thoughts on “making it” as an artist.

Apparently for the Science of Sleep, Gondry shot dream sequences years before he shot the film. It’s obvious that he functions on a different plain than the rest of us.

Gondry on Artists:

I think many artists spend a lot of time developing their skills to compensate for their inability to reach out. You want to make an object that is an intermediary between you and someone else, instead of directly talking to them. You want people to take notice of you, and ultimately, you want to find a girlfriend.

Gotta love the honesty. Check out that interview at Pixelsurgeon.

– chris