On Saturday, Nokia’s Young Creatives Competition: Film, wrapped up at the International Advertising Festival in Cannes, France. Teams were asked to shoot a 30 second commercial that makes environmentally sustainable lifestyle sexy.
The winning team was the Italian’s, with a simple concept and a nice slogan, “Take a Shower. It will make you feel cleaner. ” They took advantage of their surroundings and succeeded in capturing the traditional feel of the beaches on the French Riviera, reminding us that sustainability is important everywhere.
There is a ton of content on Youtube featuring, the competition entries, interviews with many of the filmmakers and some of the qualifying submissions for the competition. I found this American submission to be particularly impressive.
– (via NewTeeVee)