Shade Running

August 13, 2007

 Shade Running

Here’s a great ad from Nike that has really been resonating with me given the weather in the North East this summer. The ad’s effects were done by Method Studios, a California-based effects house, that also happens to be hiring for all you job hunters out there.

The ad is called Shade Running it is a great example of a simple concept executed very well. You don’t have to be a runner to appreciate a good bit of shade on a hot summers day.

Watch it on YouTube or head to Method Studios official site to see it in higher quality.

– chris

(via CultureBuzz)


One Response to “Shade Running”

  1. Paul Zadie Says:

    This one is great, but did you see the Nike Chalk spot? Check it out.

    It’s a really simple single comp shot, but perfectly executed and effective.

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