Urban Sprinting is the act of setting off store alarms so that one can sprint away from security guards. The game ends when you reach a “burger joint.” This is the concept behind an episode of Neg’s Urban Sports, a segment from the British TV show “Balls of Steel.”
Not only are Neg’s Urban Sports hilarious, but they are excellent examples of how corporations should be taking advantage of viral videos. In this case, Urban Spriting, is doing some excellent free advertising for Burger King and McDonalds. The goal of the segment is to reach a ‘burger bar,’ because what would be better than finishing off a run and ordering some meat.
You can check out the rest of Neg’s Urban Sports here.