I guess Australia has a big problem with teenage males speeding. According to the Sydney Morning Herald, there’s a new ad campaign designed to make speeding socially unacceptable by targeting teenage boys where it hurts, in the pants.
The campaigns mantra, “no one thinks big of you,” implies what you think it does. The commercial features female onlookers gesturing with their pinkies, as young boys speed by with hopes of leaving a big impression. In essence, you speed because you’re small.
The reasoning for the unique campaign is that “…traditional “shock horror advertising” that highlighted injury and death from speeding was no longer effective on “people exposed to computer games, modern media … and horror films”.
If you’re thinking this is a small little Australian ad then take note: “The campaign, which runs across the state, includes TV and cinema ads, posters in bus shelters, and a 15-second “viral” internet ad that offers “speedsters” an “xtra xtra small” condom.” I have not been able to find this ‘viral’ ad yet, if you do please pass it along.
Will this be effective? Watch the commercial and decide for yourself.