Branding in a Barcode

June 22, 2007


GOOD Magazine continues to find innovative and meaningful ways to display data. This branding graph is no exception. They’ve taken the barcode, the universal identifier, and cut it up to display the advertising expenditures of some of the worlds largest companies.

The barcode is arranged, left to right,  from highest percentage of total expenditures spent on advertising to lowest. To see the barcode’s key and truly appreciate the meaning of the graph, head to GOOD.

Barcode Key

– chris


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