The Norwegian energy company, Hydro, has created some impressive viral commercials in an attempt to attract a new generation of engineers.
The commercials are shot handheld, with realistic lighting and movement. I was absolutely floored when I watched their train commercial this morning on reddit and I had to learn more about them the campaign.
Commercial 1: A bunch of kids weld together new tracks before an oncoming train. Mayhem ensues.
Commercial 2: Kids hack a car so that it can be controlled by remote. Once an adult gets in the fun begins.
Their slogan at the end of the commercials translates to “There are many little engineers. We are looking forward to them growing up.”