São Paulo, Brazil is finding out after years of rampant street advertisements.
On April 1st, 2007 a law went into effect that banned any and all advertisements in the city of São Paulo. São Paulo’s mayor, Gilberto Kassab, proposed the law after being “..fed up with the ‘visual pollution’ caused by the city’s 8,000 billboard sites, many of them erected illegally…”
It’s estimated that US$133 million will be lost in advertising revenue. Naturally, the decision has been controversial and advertising agencies are a little peeved.
A Brazilian photographer, Tony de Marco, has been documenting the removal of the city’s ads and the billboard graveyard that’s been left behind. His photos are remarkable. At first glance they look like a ghost town, when in reality São Paulo is the world’s forth most populous city.
I wonder what New York would look like with no ads.
Head to Flickr for Tony de Marco’s full set.
(via Business Week)