Are you an artist looking to promote yourself online? Well pay attention to this one. Val’s Art Diary is an excellent example of a web presence built by a talented painter, known only online as Valentina.
Valentina is a painter and a personality who is building an impressive online following by engaging her audience and involving them in her creative process. Val documents her painting on video and edits a punchy artist’s statement that she releases onto the inter-webs. She then sells the featured paintings on ebay. She has built a brilliant viral marketing platform and if the ebay auctions are any indication it looks things are paying off nicely.
Her first painting video was put on YouTube in November and has been seen an amazing 750,000 times. Her most recent video, YouTube on the iPhone(embedded below), has all the makings of a well timed viral hit. She’s going to fool quite a few people into thinking she has an iPhone, which she has tied into her motivations for this week’s painting. I can’t wait to see happens to her views and her auction.