BBC World created some very innovative and engaging ads to promote the launch of BBC World in America. A billboard was setup with challenging questions that passersby were invited to respond-to by text message. The billboard tallied the results in real time.
The interactive billboard campaign was the winner of the Art Directors Club, Merit Award earlier this year. It’s a thought provoking campaign and a great promotion for BBC World. I hope to see more interactive advertising of this type popping up.
(via Pronet Advertising)