BBC World’s Interactive Billboard

June 15, 2007

BBC World created some very innovative and engaging ads to promote the launch of BBC World in America. A billboard was setup with challenging questions that passersby were invited to respond-to by text message.  The billboard tallied the results in real time.

BBC World

The interactive billboard campaign was the winner of the Art Directors Club, Merit Award earlier this year. It’s a thought provoking campaign and a great promotion for BBC World. I hope to see more interactive advertising of this type popping up.

– chris

(via Pronet Advertising)

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4 Responses to “BBC World’s Interactive Billboard”


  1. […] BBC World created some very innovative and engaging ads to promote the launching of BBC World in America. A billboard was setup with challenging questions that passers-by were invited to respond to by texting a message. The billboard tallied the results in real time. (Link) […]


  2. […] BBC World created some very innovative and engaging ads to promote the launching of BBC World in America. A billboard was setup with challenging questions that passers-by were invited to respond to by texting a message. The billboard tallied the results in real time. (Link) […]

  3. anderson_pl Says:

    Cześć,

    Witam wszystkich, chciałem się przedstawić na forum. Miłego dnia życzę.


  4. […] BBC World created some very innovative and engaging ads to promote the launching of BBC World in America. A billboard was setup with challenging questions that passers-by were invited to respond to by texting a message. The billboard tallied the results in real time. (Source) […]


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