Scott Kirshner over at CinemaTech points out that Rat-a-touille, Pixar’s big summer release, has put 9 minutes of the film online for all to see. Scott points out that this is a great opportunity for filmmakers to monitor what type of video to release online when trying to promote a larger piece. There are risks involved, you can drive viewers away if you choose the wrong clips or if you put too much content online.
After watching the nine minutes of Ratatouille they released, I was instantly convinced. Pixar has taken their graphics to a new level and it looks surprisingly entertaining, tight and fun. Check out all the Ratatouille videos and decide for yourself.