Among the award winners at this year’s Clio’s was “Doublelife” a commercial done for Sony’s PS2, which was inducted into the Clio Hall of Fame. “Doublelife” features great direction, nice cutting and a sweet concept. It’s nice to see an ad for a console that doesn’t focus on graphics that will soon be out of date or games that will quickly become obsolete. Reminds me quite a bit of the Wii commercials.
You can check out “Doublelife” below and get the skinny on the rest of the Clio Awards here.