Testing Subliminal Advertising

May 4, 2007

Zoo Subliminal

Derren Brown a hypnotist and master of suggestion set to prove the effectiveness of subliminal advertising. As his case study, he set out to persuade the persuaders themselves, advertising agents, to create an advertising campaign from scratch. The results are pretty remarkable.

Watch this video
and you’ll appreciate the power of advertising. Now I understand why McDonald’s would do this.

– chris

(via David Airey)

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One Response to “Testing Subliminal Advertising”


  1. Cheers for the mention.

    Glad you found it of interest.


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