Brand New School, the bi-coastal directing collective, has just turned out another gem of a commercial for Jeep. This is the second in their urban robot series (here’s the first). Their spots are fun, fresh and invoke all the feelings Jeep wants me to have — like the urge to destroy street signs with a new Jeep Compass.
When advertisers choose creative solutions, like huge robots surfing through cities, viewers are much less likely to bust out the TiVo. This is not a commercial, it’s advertainment.