Ronald Reagan’s Crusade for Drugs and The History of the Mashup

March 6, 2007

Nancy Reagan Is this presidential address the original mashup? This video was an urgent message put out by President Ronald Reagan and his First Lady promoting the use of drugs. It was cut together in 1988, long before the advent of accessible non-linear editing systems. Pretty impressive.

With the proliferation of online video, re-editing scenes from popular movies has become increasingly popular as an effective way to show off one’s editing skills. Because mashups use content that audiences are already familiar with, it makes clever editing all the more apparent. We’ve assembled a list of some of the best and most successful remixed trailers along with what’s become of their creators. Enjoy.

The Shining Redux – Robert Ryang (September 2005)
Arguably the video that started the trailer remix craze, The Shining Redux was created by Robert Ryang of New York based post-production house PS260. Soon after its release, Robert was getting calls from studio heads.

Brokeback to the FutureChocolate Cake City (December 2005)
Released shortly after Brokeback Mountain hit theaters, this remix was an instant viral hit. The incredible amount of press it received helped put Chocolate Cake City, a sketch comedy group at Emerson College, on the map.

10 Things I Hate about CommandmentsSmacky Prod (2006)
Smacky Prod is Mike Dow and Ari Eisner. These guys also did the equally popular Jaws re-cut, Must Love Jaws. They’ve recently been creating comedy videos for MTV Overdrive, including Laguna Beach: Summer of Stupid.

Toy Story 2 – Requiem for a Dream – Mike Hindes (2005)
This is a phenomenal re-cut, unfortunately a Google search for “Mike Hindes” doesn’t turn much up.

Titanic: Two The SurfaceRobert Blankenheim (April 2006)

Robert’s website makes no mention of any current projects, but his video was seen by millions and was featured on a number of major news networks. Clearly his talents haven’t gone unnoticed.

Still want more? Check out for an enormous collection of re-cut trailers.

– chris


Update: It turns out that Robert Blankenheim, the Titanic remixer, has a great version of his mashup with commentary here.


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