I’ve always assumed that the world’s top artists sold their work in the world’s top galleries. But according to an article in yesterday’s New York Times, many of today’s most popular artists don’t sell their work in galleries. They sell everything online weeks before their shows open.
Today it’s customary for galleries to release images of new work to their most prominent art collectors by email. Oftentimes, this work will sell out online in minutes, even with items priced over $100,000. This really speaks to the great demand for this work.
Inside Out – Tom Friedman
I wouldn’t have expected that high-end art could be sold using emailed images. This is further evidence that we’ll continue to see a huge increase in the amount and type of work sold online.