DVGuru is Closing

January 25, 2007

DVGuru

A few days ago Nick Denton from Valleywag reported that AOL is going to be closing down their ‘unpopular’ blogs. Any blog in AOL’s network that receives less than a million hits a month will probably be phased out by the end of the month. One of the blogs on the chopping block is DVGuru, which is one of the leading filmmaking blogs. It’s unfortunate that AOL feels they have to shut down these blogs, especially for those of us who read them.

I’m surprised that DVGuru hasn’t said anything about their closure yet, it’d be nice to hear the writers sign off about how they feel. The argument for closure is essentially that niche blogs don’t bring in enough advertising revenue relative to their operating costs.

It’ll be interesting to see how the DVGuru departure effects the other blogs in the space. I guess some of us will have to step it up.

– chris

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4 Responses to “DVGuru is Closing”

  1. Paul Zadie Says:

    How can this be? DV Guru is one of my favorite blogs. I’m sure that it’s in the black, or it would have been shut down long ago. Has AOL not heard of The Long Tail.

  2. tropist Says:

    Paul, I agree that DVGuru is probably in the black. According to Jason Calcanis (the founder of Weblogs Inc. the parent company of DVGuru that was sold to AOL in 2005), he believes that AOL will consolidate “…DVGuru and PVRWire into Engadget and EngadgetHD…” This is taken from the comment section of the Valleywag Article.” Essentially he thinks that AOL will improve their margins by consolidating their niche blogs into their more popular properties.

    I too am sad to see DVGuru go. They are a great resource.

  3. tropist Says:

    Thanks. Good find Paul.


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