A few days ago Nick Denton from Valleywag reported that AOL is going to be closing down their ‘unpopular’ blogs. Any blog in AOL’s network that receives less than a million hits a month will probably be phased out by the end of the month. One of the blogs on the chopping block is DVGuru, which is one of the leading filmmaking blogs. It’s unfortunate that AOL feels they have to shut down these blogs, especially for those of us who read them.
I’m surprised that DVGuru hasn’t said anything about their closure yet, it’d be nice to hear the writers sign off about how they feel. The argument for closure is essentially that niche blogs don’t bring in enough advertising revenue relative to their operating costs.
It’ll be interesting to see how the DVGuru departure effects the other blogs in the space. I guess some of us will have to step it up.