This is by no means breaking news, but it needs to be said: The Hype Machine is the greatest website ever. For those that live under a rock (or don’t spend their waking life on the Internet), The Hype Machine is a very cool aggregation of the web’s most popular audio blogs. It catalogs what’s new/hot/trendy and allows you to play any song right from the site. Not only can you use it to discover new artists, but it’s really great for pulling up that song you just can’t seem get out of your head. Days after I saw The Departed, I was still humming that Dropkick Murphy’s anthem (you know the one). Thankfully, after a few listens on The Hype Machine, I was cured.
I think the site’s popularity and success are representative of a major shift that’s starting to take place in the entertainment industry: give it away and get more back.