A few weeks ago, I briefly referenced Ok Go’s A Million Ways as an excellent example of Internet video advertising.
It seems that the A Million Ways video was quite a success, because they’ve produced another music video based on the same model. 48 Hours ago Ok Go released Here It Goes Now (see below) on YouTube.com and Okgo.net (their official website). So far it has received over 210,000 views and it has been featured on YouTube’s front page.
Who can turn down 3 minutes of un-cut, perfectly choreographed, hilarious dancing. It’s undeniable. I would expect to see much more Ok Go soon, not only on the Internet, but in mainstream media as the runoff from their web videos starts to pile up.