Long Distance Swimming, Advertising

July 15, 2006

So Brendan finally made it out to the Vineyard. I went to pick him up at the boat, but as it turns out he swam instead. I realized this when there was no boat and because his suitcase was wrapped in plastic and attached to floaties. He said it wasn’t that cold, but I don’t believe him. The swim was 7 miles long … impressive.

As you can see, development is amping (see below).

Amping Up

Image blurred for security purposes.

This video made by Ok Go (in their backyard to practice their dancing!) is a great example of an amazing idea on a low-budget — so amazing that it has propelled them to Internet stardom. Granted, Ok Go was already popular (their single Get Over It received a ton of airplay), but this video has widened their audience enormously. Effective advertising on a budget; I love it.



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