
Here’s a great ad from Nike that has really been resonating with me given the weather in the North East this summer. The ad’s effects were done by Method Studios, a California-based effects house, that also happens to be hiring for all you job hunters out there.
The ad is called Shade Running it is a great example of a simple concept executed very well. You don’t have to be a runner to appreciate a good bit of shade on a hot summers day.
Watch it on YouTube or head to Method Studios official site to see it in higher quality.
- chris
(via CultureBuzz)

September 10, 2007 at 3:19 pm
This one is great, but did you see the Nike Chalk spot? Check it out.
http://methodstudios.com/movie/803.html
It’s a really simple single comp shot, but perfectly executed and effective.